How do you name a fictional company?

Named by my Parson Jack Russel Terrier Kenny i named my imaginary company Kenneth Russel Custom Cycles.
Just for the fun in it.

I made a tank graphic and also a little Jack Russel stencil for the side covers. Those graphics hav been send to an online printer to get them cut as foil stickers.

As the tank and the side covers are actually coated in Plasti Dip, to see the color apperance this will be a temporary design.