The Scent Of 'girl Power'

Girl power: It's a buzzword that is creeping into all facets of popular culture.

In books ("Girl Power" by Hillary Carlip), on T-shirts ("Girls Rule") and on television shows ("Oprah," "Gilmore Girls"), girl power is everywhere.

And now, it has wafted into the fragrance industry, as evidenced by a perfume with the whimsical name of Black Widow (www.black-widow.net).

Teenage girls and young adult women are looking for strong role models and products that give them a feeling of empowerment. Brands that capture this feeling are becoming bigger players, and not just in the world of cosmetics.

The image of the Black Widow is well-established in popular culture and evokes the essence of female empowerment that consumers are looking for. It has been used over the years to describe a strong, sensual and independent woman.

It may come as no surprise then that world champion billiard player Jeanette Lee and world champion competitive eater Sonya Thomas both go by the nickname "the Black Widow."

Products like Black Widow perfume add a touch of fun to a fragrance market that could use a little "girl power." - NU



By: Roger Campbell