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Direct-mail marketing advertising works very well for many types of businesses and there are many types of businesses that do not consider direct-mail marketing advertising that probably should. One of those types of businesses would be the regional magazines, as they can pick up new subscribers through sending out discount coupons in direct-mail marketing coupon packages.
Direct-mail marketing in discount coupon packages is one of the most inexpensive ways to reach large groups of people in a specific area or a group of zip codes. Since it does not cost much a regional Magazine could very well use this to get more subscriptions in the region. Boosting subscription numbers also means that the magazine will attract larger advertisers with bigger advertising budgets.
How often should a regional Magazine use direct-mail marketing coupon packages to promote new subscriptions and propel their subscription base? I would recommend that they send out direct-mail marketing coupons at least once every three months.
The coupons should be for a yearly subscription price of under $15, with the first three issues for free simply for filling out the subscription card. This will guarantee an adequate return and boost the subscription base numbers. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington